ReCult
Palo Alto app turns your lab results into a lunch menu
Meals matched to your labs.
recult.app · October 2026
The opportunity
ReCult turns blood tests into lunch orders. At DoorDash’s user count, the math is $2.1 billion a year.
It reads your lab report and shows only nearby dishes that fit.
$2.1B
a year at DoorDash’s size
56 million users × $38 each.
$1.1B
a year at Yelp’s size
28 million users × $38 each.
$2.40
on every $15 lunch
10% commission + 6% service fee.
How it earns
- 1Blood test
- 2a menu that fits it
- 3a nearby order
- 4$2.40 to ReCult
Potential, not a forecast. Eat orders only, 2 a month, after costs.
The problem
Blood tests flag problems but never say what to order
Hard to read
“LDL 142 H.” What does that mean for lunch?
Vague advice
“Eat less saturated fat.” Which dish, though?
Nothing connects them
No app uses your lab results to choose what you order.
Meet Eat · the lunch tab in ReCult
Eat shows hot meals you can order right now
How information flows through ReCult
How a lab report becomes a lunch order
Inside the app
Users upload a blood test and get a lunch menu built for it
How you use it
Swipe through dishes that fit, then tap to order
Tap a number to find it.
- 1Lunch, dinner or snack
Best fit always first.
- 2Swipe up or down
One dish per screen. Every one fits.
- 3“Fits your Menu”
Within your limits. Free of your allergens.
- 4Tap Order
Pickup, delivery or dine-in.
- 5Beep
Flag it for people nearby.
- 6Chat
Live chat on the dish.
- 7Keep
Save it for later.
- 8Send
To a friend, your Loop or Pulse.
What an upload returns
Eight lab values shape every lunch
- LDL cholesterol▲ Above the lab’s range≤ 6 g saturated fat≥ 8 g fiber
- Total cholesterol▲ Above the lab’s range≤ 6 g saturated fat≥ 8 g fiber
- Triglycerides▲ Above the lab’s range≤ 12 g sugar
- HDL cholesterol▼ Below the lab’s range≥ 8 g fiber
- Glucose▲ Above the lab’s range≤ 10 g sugar≤ 60 g carbs≥ 8 g fiber
- Hemoglobin A1c▲ Above the lab’s range≤ 10 g sugar≤ 60 g carbs≥ 8 g fiber
- Vitamin D▼ Below the lab’s rangeFavors vitamin D–rich dishes: salmon, trout, halibut
- Ferritin (iron)▼ Below the lab’s rangeFavors iron-rich dishes: lentils, beans, chickpeas
Caps are hard limits. Fiber, vitamin D and iron move a dish up. Vitamin D and iron use USDA ingredient data.
A day with ReCult
Hungry at noon, fed by 12:20
- Once
Uploads her blood test. Sees what’s high.
- 12:00
Swipes her Menu. Every dish fits her numbers.
- 12:02
Orders a Sweetgreen bowl. Pickup on Ramona St.
- 12:20
Picks it up on the walk back.
No label reading. No guessing.
Part two
Why it’s different and protected
What makes it different
Dishes that list your allergens never show up, and rankings can’t be bought.
Only what you can order now
Live from restaurant systems. Closed or sold out is hidden.
Your allergens never show
Dishes that list them never appear on your menu, and no setting overrides that.
Written rules decide, not AI
Fixed rules set every limit. AI never decides what’s safe.
Restaurants can’t pay to rank higher
Best fit first. Restaurants never see health data.
The patent
ReCult files patent on matching lab results to live menus
- Status
- Patent pending: U.S. provisional, filed October 28, 2026
- Application no.
- 64/186,023
- Owner
- The company (assignment recorded at the USPTO)
- Next step
- Full application due by October 28, 2027
- Trademark
- “ReCult” name search clear; filing next
12 months
What the patent protects
The patent covers the full chain, from lab report to order
- 1
Confirms what it reads
Unclear values are confirmed by the user.
- 2
Turns results into limits
High LDL → ≤ 6 g saturated fat per meal.
- 3
Shows only orderable food
Live menus: open and in stock.
- 4
Ranks by health, not payment
Best fit first. Orders run through the restaurant’s system.
The patent covers all four steps together.
Part three
The business and how much it can make
The business today
Eat is the business; the rest of the app brings people back
Where ReCult sits
Of these apps, only ReCult turns lab results into food you can order today.
DoorDash, Uber Eats. Food, no health data.
MyFitnessPal, Noom. Manual logging. No labs, no ordering.
Function Health, InsideTracker. Lab results, then a PDF of advice.
Your labs, turned into meals you can order now.
How it makes money
ReCult earns from five streams; the projections count only one
- Eat orders10% + 6% of the foodRestaurant and diner● In earnings figures
- Pulse boosts$9 for 48 hoursPosters wanting more reach○ Not counted
- Pulse listings$5 for 14 daysSellers, employers, services, housing○ Not counted
- ShopVaries by merchantRetailer affiliate commission○ Not counted
- ReCult Plus$4.99/mo or $39.99/yrSubscribers skip the 6% fee○ Not counted
Earnings figures count Eat orders only. The other four are upside.
One order, by the numbers
A $15 lunch earns ReCult $2.40
- Meal$15.00
- Service fee (6%)$0.90
- Commission (10%)$1.50
- Restaurant: meal price minus 10%$13.50
- ReCult: $0.90 service fee + $1.50 commission (10%)$2.40
Before card fees and tax.
Potential earnings · Eat orders only
$38 a user a year, from 100,000 users to DoorDash’s size
Eat orders only, 2 a month, after costs. Potential, not a forecast. User counts: Yelp app, 2025 monthly; DoorDash worldwide, end of 2025.
Part four
What’s live and what’s next
Where things stand
What’s live today and what ships next
Live 3
- iPhone app (1.0.14)On the App Store
- Labs pilot (invite-only)Enrolling 200 Stanford users
- Shop deal finderAdding merchants
Built 3
- Restaurant card paymentsLaunching with the pilot
- Delivery and dine-inTurning on restaurant by restaurant
- ReCult PlusRolling out after the pilot
In the works 1
- Patient portal and Apple Health sign-inLaunching after Epic approval
Launching now
Lab pilot opens to 200 invited users near Stanford
- 1
Who
200 people, one invite code.
- 2
Safeguards
Consent first. No AI reads lab files. Delete any time.
- 3
The test
Do lab users order more, and come back?
The next 90 days
Paid orders start next month; pilot results due in 90 days
Weeks 1–2
Lab pilot opens near Stanford.
Weeks 3–6
Payments on. More restaurants via Square. First paid orders.
Weeks 7–12
Pilot results. Plus subscriptions on.
What a successful launch looks like
How ReCult will measure a successful launch
100
pilot users upload their labs
20
restaurants orderable near Stanford
1,000
paid orders
2×
lab users order twice as often as other users
40%
order again within 30 days
0
allergy or safety incidents
Proposed targets, not results.
Lunch is in an hour. Order it with ReCult.
Search “ReCult” on the App Store · recult.app
Appendix
Pulse and Shop
Appendix · Pulse
Anyone can post to Pulse, tagged by category and city
- 113 categories, each with subcategories
Events, food, for sale, jobs, housing and more.
On: Post · What - 2Any place, down to the neighborhood
State to neighborhood, or a pin. Filter 50 places at once.
On: Post · Where - 3One post, up to 3 cities, free
Runs in all three.
On: Post - 4Write, record or upload
Text, photo or video, with an optional sound.
On: Post - 5Paid only when it’s commerce
Listings $5 for 14 days. Boosts $9 for 48 hours.
On: What
Appendix · Shop
Shop finds the lowest total price on almost anything
- 1Search any product
One search, every connected store.
On: Search - 2Ranked by what you actually pay
Item + shipping + duty. Four sorts.
On: Search - 3Browse by department
Every major department.
On: Browse - 4A crate, not a cart
Running total and a monthly budget.
On: Search - 5No store can pay to rank higher
Commission never changes price or rank.
On: Search
Food is social
Pulse and Loop turn every dish into something to share.
The six tabs
2 · Pulse: your city
What’s happening nearby, live: events, food, pop-ups, deals. Anyone can post.
Share a dish: Send → Post to Pulse
5 · Loop: your people
Stay in the loop with places to eat and people you meet.
Send a dish to a friend